Learn the story, feel the passion and experience the All Blacks story close and personal. The All Blacks Experience is a state-of-the-art guided encounter that showcases the All Blacks, and our national teams in Black, through exceptional innovation and technology. This full sensory and interactive experience allows New Zealanders and international visitors to celebrate New Zealand’s rugby heritage, achievements and culture.
If you’re looking for something to do in Auckland then make sure you come to one of New Zealand’s newest attractions and learn what it takes to make, shape and be an All Black!
Event attendees can step into the experience of what makes and All Black. The unique backdrop will lend itself to an unforgettable experience for attendees, such as cocktails in the interactive zone to an intimate dinner in the Haka space. Our bookable conference rooms can host up to 250 guests in certain arrangements and styles. Make your experience extra special with a personalized jersey and be guided by a rugby legend. You will be dealing with an experienced team of professionals who aim to deliver superior client experience.

Your time at the All Blacks Experience will include a 45 minute guided tour where you learn what it takes to make, shape and be an All Black. This will include learning the story and feeling the passion behind the All Blacks haka, up close and personal. You can then test your rugby skills against All Blacks and Black Ferns in our hands on, interactive zone.

The All Blacks Experience is a partnership between New Zealand Rugby and Ngāi Tahu Tourism (a subsidiary of Ngāi Tahu Holdings which is governed by Te Rūnanga o Ngāi Tahu). It is designed to showcase the All Blacks players, the team, and all of our national teams in black. Through the use of innovation and technology it will provide a full sensory, interactive, and immersive experience; the only rugby attraction of its kind in Aotearoa New Zealand and the only All Blacks attraction in the world. This will be an NZ rugby team experience that you don’t want to miss!

After months of detailed research, planning, design and construction, we’re open. Set to become one of New Zealand’s must-do tourist attractions, we are incredibly excited to see the All Blacks Experience taking shape at SkyCity in Auckland and can’t wait for you to take the field and try it for yourself.

The All Blacks Experience is located in the SkyCity precinct, Auckland’s premiere entertainment destination. Right in the heart of the central city, SkyCity is home to the landmark Sky Tower, two hotels, a casino, live theatre and over 20 bars and restaurants.